Our biggest clientele are age 20-30. Our second biggest clientele are age 45-60--and I've noticed many of them are buying for their age 20-30 daughters and/or their grandchildren.
We margin equal sales between aprons & handbags and equal sales between adult & children's aprons.
Our clients are afraid of white aprons, which confuses me. You can bleach them & I love them.
Our signature double ruffle is our best seller, followed by an abbreviated flounce.
And, our clients are super-pretty (and sweet). That may not be relevant, but it's darn-tootin true! Check out our client photos page and see for yourself.