These industrious, multi-purpose little gems are perfect for tea-on-the-go or as super beauteous (and charming) gift card holders. They were also our 2013 best-selling item.
I can't take credit for these aprons, but we love all aprons here at Sweet as Pie, and we really like their style. ;)
If you need me between 11pm and 3am, you can find me in the workroom doing design mock ups. :)
January through March is our worst retail sales period. Retail sales begin to pick up in April and May as wedding season approaches & remain steady through August. September is generally a lull month. October through December is our strongest retail sales quarter with sales generally higher this quarter than the previous three combined. We attribute this to the holiday season as October through December are baking, hosting, and gift giving months.
Wholesale buyers generally submit Spring/Summer orders in December for a late March delivery.
Wholesale buyers generally submit Autumn/Winter orders in May or June for a late September delivery. Restocking generally happens after Thanksgiving.
I would like to point out, we don't regulate wholesale deadlines. You can order or reorder at your convenience. We are known to accommodate our client's deadlines. We are here for you.
Our biggest clientele are age 20-30. Our second biggest clientele are age 45-60--and I've noticed many of them are buying for their age 20-30 daughters and/or their grandchildren.
We margin equal sales between aprons & handbags and equal sales between adult & children's aprons.
Our clients are afraid of white aprons, which confuses me. You can bleach them & I love them.
Our signature double ruffle is our best seller, followed by an abbreviated flounce.
And, our clients are super-pretty (and sweet). That may not be relevant, but it's darn-tootin true! Check out our client photos page and see for yourself.
The owls have died and were buried in neon chevron caskets.
Two years ago (Summer 2011) we introduced a chevron, owl, and Ikat handbag and they were best sellers. Within a year I began to see chevron and owl everywhere, as every designer seemed to make his/her own version of something involving such patterns. I'm positive the trend is dead, or will be in the near future. Neon was quick to come and go and it was fun while it lasted. I still enjoy an interesting Ikat, although I look forward to some fresh patterns this year. I'm currently into solid nudes, neutrals, and pastels, however will be ready for innovative patternwork by Autumn. I'm foreseeing masculine pinstripes, pindots, ticking stripes and mellier plaid. Neutral colorblocking is coming and it would be nice to see that worked into a new textile pattern. It will attractively compliment an extra large Sweet as Pie blush or mint matelasse bag.
*The Pie Queen of Pie-O-Neer Café in Pie Town, New Mexico Has a Sweet as Pie Apron*
She's pretty famous and I'm pretty proud she's looking uber lovely in our leopard double ruffle! Thanks Pie Queen for posting this photo on your fan page!